James is Chief Executive of River Action.
He is a naturalist, archaeologist and social entrepreneur and has established enterprises ranging from renewable energy, regenerative agriculture and green finance to ecotourism, nature restoration and deep-sea exploration.
Prior to helping Charles Watson develop River Action into a national charity, James was CEO and Co-founder of Beaver Trust where he led the coalition to protect and live alongside native beavers. James campaigns to rescue Britain’s rivers using systemic, local solutions, working collaboratively in the freshwater emergency. He convenes national stakeholders, bringing together government, industry, NGO and community leaders to secure abundant, clean water and restore wildlife habitats, while holding polluters and regulators to account in the courts of public opinion and law.
